Compelling Visual Media for Powerful Digital Communications.

Social Media in the Fight for Racial Justice and Criminal Justice Reform.

In 2016, MassINC was on a mission to elevate the voices of grassroots community organizers for racial justice in Massachusetts. I was tasked with management and production of StuckOnReplay - a digital communications and advocacy campaign born through partnership with diverse community leaders and elected officials, producing compelling media content, and facilitating community engagement through social media. The accompanying site, stuckonreplay.org, depicts many advocates attesting to the impacts of the criminal justice system on their lives.

Through the website and social media movement, we succeeded in our goal of communicating the harsh impacts of a dysfunctional criminal justice system to key stakeholders in the fight for comprehensive criminal justice reform. The Criminal Justice Reform Act of 2018 was finally passed as a result of a dedicated network of advocates, researchers, and policymakers whose efforts were often oriented around MassINC’s policy and communications apparatus.

View additional media samples below.