A Leader in Higher Ed Vertical Video

TikTok and Instagram have become an indispensable means of communicating with the core audiences of the Harvard College Office of Admissions & Financial Aid. Almost all prospective students and applicants find information about colleges through short-form vertical videos. Since the launch of our TikTok channel in March 2022, I have integrated a vertical component into nearly every video project created for our office and overseen the creation of hundreds of vertical videos.

So far, the channel has gained over 175,000 followers, 1,500,000 likes, and millions of views. Below are some samples of my work. Videos are syndicated to the Admissions Office Instagram channel.